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Jihad vs McWorld

Barber, B. R. (1995). ‘Jihad vs. McWorld’ Estimated Read Time: 6 Minutes 14 Seconds This piece of work from Barber is perhaps one of the most interesting to study from the pre-9/11 period.  Barber accurately provides reasoning and theoretical logic as to why these two theories of civilization will eventually clash (which they did).   Jihad vs McWorld An Introduction Barber writes about two viable political figures which can exist in the modern world, at odds with each other in most points of view. These two political figures are known as ‘Jihad’ and ‘McWorld’. According to Barber, however, these two political characters have one thing in common; Jihad and McWorld are both hindering practical ways for citizens to govern themselves democratically.   Jihad and McWorld can exist in the same countries at the same time and can cause many complications, as they can operate in equal strength but contrary objectives.  Jihad is motivated by b...
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How Do Sources Influence Media Content?

Estimated Read Time: 3 Minutes 36 Seconds “The relationship between journalists and sources has been linked to a tug-of-war where each is trying to manage the other to his or her own advantage” (Tully, 2008: 23).  In order to produce a news story, journalists must rely on a source for information and clarity of the story. Otherwise, the news story would become non-objective, unclear and opinionated, which is what journalists try to avoid.  Journalists should select sources that will give the most appropriate information to them and therefore provide relevant information to frame a story around. Manning (2001), claims that “news media are usually regarded as a playing an important part in maintaining the flow of ideas and information upon which choices are made” (2001: 133). Manning also claims that “the less powerful are significantly disadvantaged to secure access to the media” (2001: 134). This causes problems due to the elite within society having the majority ...
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Why Has YouTube Become So Popular?

Estimated Read Time: 3 Minutes 44 Seconds YouTube has become a cultural phenomenon with millions of hours of videos watched and uploaded on a weekly basis. Many YouTube creators have made a career out of producing content for this massive website. This article will use sociological theories to explain the popularity of this video-sharing website. Encoding A YouTube Video For Different Audience Types Hall, claims that “using recognized codes and conventions and by drawing on audience expectations, the producer can position the audience and create a certain amount of agreement on what the code (YouTube video in this case) means” (Hall: 1980: 128). This entails that a producer of a YouTube video can “position” the YouTube videos are open to different interpretations depending on cultural background, preferred reading of the medium and the reader’s individual circumstances. An example of interpreting videos on YouTube would be if a YouTube user were to post a video of hims...
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The Legal, Political, and Economic Marginalization of Maori in New Zealand

                             Estimated Read Time: 6 Minutes 12 Seconds Maori people living in New Zealand have found themselves in what Laguerre (1999), describes as ‘minoritized spaces’, dislocated from ‘white’, ‘normalized’, majority spaces. This article seeks to explain the legal, economic, political, social and cultural marginalization of the Maori people within New Zealand and how this has affected Maori society. The colonial paradigm for power and control will also be introduced to further understand how systematic marginalization has taken place in New Zealand. What Is Racial Marginalization?  Cram, 2004, describes marginalization as; “totally removing the importance and power of someone…..the forcing of peoples out of the mainstream of political, economic or social life…to push to the sidelines or the periphery of a society or dominant group” (pp1-3). Cram then applies marginalization...
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How Does A Story Make The News? Who Defines The News We See?

Estimated Read Time:  6 Minutes 24 Seconds The news is defined by Mitchell (2007) as any “new information or information on current events that can be presented by print media (Newspapers, magazines), broadcast media (Television, radio), Internet, or word of mouth to a third party or mass audience”. The news that consumers receive has gone through a process of news selection, essentially deeming what constitutes news and what does not. How Does A Story Become Newsworthy? Galtung and Ruge (1973) have provided ten key qualities that a story should have to become newsworthy .  These ten criteria are:  Timeliness ( frequency) of the story, for example, a story must be within the news cycle and the information is new or recently released Clarity or unambiguousness Proximity , or familiarity, of a story with regards to geographic and cultural proximity Significance or amplitude of the story,  Consonance (meets expectations or predictions) Novel...
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