Estimated Read Time: 4 Minutes 20 Seconds Propaganda originates from the Latin “Congregatiode Propaganda Fide” , meaning to "spread the faith". The contemporary definition of the word has roots as far back as World War One when the term became associated with political messages. Propaganda has been defined in the modern sense by Jowett and O’Donnell as, “the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist” (2006: 163). The seven elements of propaganda contain the ability of propaganda to tap into emotions , source credibility , opinion leaders, using music or other media as a way to trigger an irrational response, group norms, visual symbols and the language used when engaging in propaganda. A modern propagandist can gain access to many sources of mass media, including television, movies, and radio, not to mention social ...
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